I just like the feel of the lever action on an axial setup (usually). I think a lot of the hype to go to radial spurs from the radial mounting of calipers to modern forks. I do think radial is the better way to mount caliper, but I think most people are sold on the "radial is better hype". Granted, I'm not going to switch out a perfectly fine working radial m/c for a axial.
I also prefer m/c's with integrated reservoirs for the aesthetics.