They accomplished that by not advertising, not promoting, and ****ty service to anyone interested in a Buell. Good luck to Erik and **** Harley.“I don’t regret at all what I did with Harley-Davidson [thoughtful pause] to some extent. The issue was, they didn’t understand the sport bike industry. We built some cool bikes. But two things we didn’t do were go racing, or build a mainstream sport bike. I knew that was a problem, but it was an argument I never seemed to win. Harley-Davidson felt we had to be radically different than other sport bikes.”