A few months ago Best Buy had the Contour on sale. I was all set to buy it but I waited too long and it went off sale. I ended up getting the Hero black and I love it! None of the action cams are perfect all-around but I'm glad I pulled the trigger on the Hero eventhough it was pricey. If you get the Hero and plan on mounting it on the handle bars check out rammounts.com.... Much better than the stock mount IMHO. I used the wi fi app with my iPhone at first but then got the LCD Bacpac. It makes the unit a bit larger but it is wasier to use than the wi fi app and it gives you full playback. You can shut it off without powering down the main unit if you want you conserve battery power. It's a fun toy!