They would have been better off just being truthful, without the poorly executed corporate marketing spin attempt, and not even bother buying the hallowed name.
Hello! We are NOT related to Erik Buell or his old company, or his new company. At all. We are not a manufacturer, or a design team. We are assembling and selling bikes from the NOS supply that used to be EBR. If you like them and want a brand new one c'mon down and pick one up! In the meantime, we will try to modify the existing ones we assemble now, into other versions, and move on to doing other projects we think are fun, when we can. Check us out us as we try to start an American motorcycle manufacturing company, from scratch, with no experience, using ICE engines, at the worst possible time in human history to do exactly that.
(Sigh) Out of all the 100's of motorcycle manufacturers theres even been, I think theres maybe 5(?) that are the original company. And even the holy mother Harley-Davidson, just barely applies to that too. Its a tough segment. But the wounds are still fresh so please don't call them Buells, but don't call them Melvins either (lol).
Love them or hate them, they were called Van-Hagar for a reason.